Telia Carrier unveiled its new brand, Arelion, reinforcing its goal to provide premium global connectivity services to the world's largest operators, content providers and enterprises. Arelion is the world's best-connected network spanning Europe, North America, and Asia, with more than 70,000 km of optical fiber and 1,700 MPLS endpoints, connecting customers in 125 countries. Enterprises from gaming to finance depend on the operator's business-critical services.
Arelion stands for world-class customer care and premium global connectivity. Over the past 30 years as Telia Carrier, Arelion built the number 1 Internet backbone, AS1299, which today powers nearly 65 percent of all Internet routes. Arelion leverages an award-winning legacy and relentless focus on customer excellence made possible by a unique culture, from an experienced executive team, technical experts and global service managers that care about every customer service interaction. Arelion puts people in the forefront, fixing 80 percent of customer issues at the first line for an effortless experience and industry-leading customer satisfaction.
In 2021, Arelion commissioned a strategic transformation consultancy to survey top wholesale operators and enterprise customers about their key business drivers that impact connectivity partner selection. The results found that key decision-makers at large enterprises and service providers rated high quality, prestige, and trustworthiness as the most important buying criteria. Wholesale and enterprise customers ranked the operator highest in these three categories, and way ahead of its competitors. After conducting rigorous internal and external research, the new brand was created.
"We live in the age of connectivity where people and businesses interact in real-time, all the time – wherever they are. As we move forward as Arelion, one thing that won't change is the core of our business: the people, our customers and partners that bring us together," said Staffan Göjeryd, CEO of Arelion. "Arelion will continue to support the mission that has resulted in 30 plus years of success and will continue to execute on our mission to connect the world to a brighter future and deliver the highest quality of services to our customers. That's all possible thanks to our investors at Polhem Infra, who share the same focus and vision for us."
As a new independent company backed by Polhem Infra, an investment company jointly owned by some of the largest Swedish Pension Funds, Arelion is poised to keep the world connected for a brighter and more sustainable future. Arelion will continue to expand its global network to provide the network connectivity that people and businesses rely on more than ever to keep societies moving forward. The goal for the future is to remain focused on growth through market enablement, cost and speed. Arelion will continue to capitalize on the shift to buying Wavelength and Ethernet services, enabling service providers and large enterprises to take full advantage of the company's high-speed network infrastructure. Customers can rely on Arelion's network diversity, resiliency, scalability and security with native DDoS protection and state-of-the-art routing security to connect everything that matters.
As part of the rebranding, Arelion has completely redesigned its brand identity.