American Tower adds Shamrock Consulting Group to its growing Channel Partner program where it could gain access to the innovative edge and metro colocation services in key markets across the US.

“Our Channel Partner program was strategically created to provide in-demand collocation services to a wider variety of customers who need them,” said Halle Shurland, channel sales manager at American Tower. “As the popularity of streaming services rises, the demand for connectivity from OTT service providers will remain strong. We’re pleased our services can play a role in delivering entertainment to viewers worldwide.”

Shamrock Consulting and American Tower have already experienced mutual success in providing end-to-end technology solutions for a large, global over-the-top (OTT) services provider, with offices in Los Angeles, Toronto, London, and Cyprus. Through Shamrock Consulting, American Tower is providing colocation and cross-connects to the OTT provider at its Metro Data Center – Atlanta. The agreement provides the customer with an exceptional hosting environment, empowering them to deliver premium content to their global clientele on any device, at any time, anywhere in the world.

OTT providers responsible for delivering content to the end-user will increasingly rely on the low-latency environments found at the edge and regional data centers, allowing viewers to access videos without delay.

“Strong and reliable connectivity is an essential part of delivering content for OTT service providers, which is why we wanted to work with American Tower,” said Ben Ferguson, EVP of Shamrock Consulting. “Their exceptional facility, paired with robust connectivity services via on-net providers and its fiber bridge to 56 Marietta, provides the network backbone necessary for OTT providers to successfully deliver content and keep their customers happy.”

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