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Bulk Fiber Networks announced today that it has engaged APTelecom to serve as its International Sales Partner to assist with the monetization of HAVFRUE, a new submarine cable system providing connectivity across the Atlantic.

Global telecommunications consulting and service company, APTelecom, selected by Bulk Infrastructure to support sales for connectivity on the trans-Atlantic HAVFRUE system which connects North America to the Nordics.

The HAVFRUE subsea cable is the first new undersea cable traversing the North Atlantic to connect mainland Northern Europe to the continental U.S. in nearly two decades, and the first ever to connect into Norway. It connects New Jersey, USA, to Esbjerg in Denmark with branches to Ireland and Norway.

The Havfrue consortium, which will own and operate the new Havfrue cable system connects New Jersey to Ireland and Denmark with future connectivity potential in Norway. ‘Havfrue’ means ‘mermaid’ in Danish. Google Cloud is one of the members of the Havfrue consortium, as well as Facebook, Bulk Infrastructure and Aqua Comms. Google Cloud is participating in the Havfrue project to build capacity in its North Atlantic systems.

“HAVFRUE is an important addition of modern, diverse routing options connecting our growing data center capabilities in the Nordics with Europe and the United States,” says Peder Nærbø, Founder and Chairman of Bulk Infrastructure. “APTelecom brings a track record of global success in strategic fiber consulting and helps bring our Nordic sustainable infrastructure to the major international markets.”

The Nordic region has become a strategic location for Hyperscalers and ISPs due to abundant and affordable sustainable energy sources. The HAVFRUE subsea cable will support the large-scale data transport requirements with Bulk Fiber Networks offering flexible and advanced capacity solutions.

Bulk Fiber Networks is a division of Bulk Infrastructure, a leading provider of sustainable digital infrastructure in the Nordics. Bulk helps global organizations to solve complex data and logistics problems and focus on leading in the delivery of long-term sustainable solutions with the lowest total cost of ownership.

"We are honored to be a part of such an important project and working with the team at Bulk Infrastructure that have decades of experience in establishing and operating digital infrastructure where it never existed before,” said Sean Bergin, President of APTelecom & Chair, Board of Governors at PTC. "The demand for data continues to grow across the Atlantic and even more so in the Nordic regions where current capacity is extremely limited. The region will benefit greatly from increased capacity infrastructure to boost potential and make network services fit for use beyond 2021.” For more information, please contact This email address is being protected from spambots. You need JavaScript enabled to view it..

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