The world is an incredibly diverse place. Bringing together various elements, ways of thinking, processes and cultures leads to greater outcomes when nurtured and managed properly.

As President of the Americas for Telstra Nick Collins is proud to lead a team of extraordinary people who are focused on delivering great outcomes for our customers across the region. They are humbled with the responsibility entrusted to us of connecting our customers to their markets and their customers across the globe.

Telecom Review recently visited with Nick in order to give our readers a perspective on Nick and the growth of their network.

Telstra, a leading global telecommunications and technology company recently announced plans to expand its network infrastructure in the U.S. by increasing bandwidth capacity on its trans-Pacific subsea cables; opening two new points-of-presence (PoPs) in the region; and upgrading many of its in-country circuits to enhance network resiliency and diversity.

Nick said Telstra Americas would:

  • Increase bandwidth by more than 1.5 terabytes in the next six months
  • Open PoPs in Hillsboro, Oregon and Los Angeles, California
  • Upgrade in-country circuits, from bundles of 10G transit services to 100G

"We’ve experienced incredible demand for connectivity into Asia-Pacific over the last year, as more U.S. businesses look for growth in Asia, one of the world’s largest growth markets," Nick said.

"To meet this need, ensure we deliver the best experience to our customers, and remain one of the most-trusted partners to deliver content, data and IP to and from the U.S. and Asia, we are committed to continually investing in our U.S. network infrastructure, at a time when connectivity and collaboration between the two high-growth regions continues to be important."

The addition of 1.5 terabytes of capacity on multiple subsea cables from U.S. West Coast to Asia-Pacific is a direct result of increased demand from Telstra’s U.S.-based customers and partners needing to carry data, content, and IP to and from Asia, especially as the world continues, in large part, to be affected by the COVID-19 pandemic. Telstra has seen up to a 35 percent increase in traffic overall on its international network as well as a shift from 10G to 100G services on its trans-Pacific subsea cables. This is driven mostly by content providers, content delivery networks, and growing requirements from a range of businesses to support video, gaming, productivity, and enterprise apps as millions of people worldwide have shifted to almost solely digital interactions for work and play.

"While the COVID-19 pandemic certainly accelerated demand for bandwidth among technology and media companies, we’ve anticipated this growth for some time," Mr. Collins said.

"That’s specifically why at the beginning of our fiscal year in July 2019 we introduced a new business Technology and Media business segment in the U.S. with the goal of capitalizing on the growth potential in those industries."

The swelling of demand is particularly concentrated in areas of the U.S. with large concentrations of technology, media, content delivery and enterprise businesses, including the Pacific Northwest and Southern California. The two new PoPs in Hillsboro and Los Angeles will support increasing bandwidth requirements from organizations in the surrounding areas. This brings Telstra’s total number of PoPs in the U.S. to 21, signaling an ongoing investment to support the company’s sustained growth across the country. The company also recently launched PoPs in Atlanta, Seattle, Denver and Dallas and a new sales office in Chicago. To ensure U.S. network resiliency and diversity between all of Telstra’s PoPs in the U.S., the company has also upgraded its backbone to include multiple new 100G transit services.