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HGC: The Network for Today PDF Print E-mail
Thursday, 09 July 2020 07:23


With HGC’s SDN backhaul network, OTTs are enabled to scale up their business speedily by instant activation of ultrafast, steady and affordable connectivity, as well as hyper-scale public cloud direct connect and IXs to increase or defer capacity utilization.

The impact of Covid-19 has changed, and continues to change, the world in numerous ways as industries are forced to adapt to the new normal. The OTT market has witnessed a significant increase due to the COVID-19 lockdown, whether in VOD, e-commerce, online gaming or entertainment. Meanwhile, with the rollout of 5G, the corresponding growth in bandwidth-hungry content such as 8K streaming and cloud gaming continues.

For OTTs, delivering fast, secure and reliable digital experiences is one of the keys to increasing consumer engagement and brand stickiness, and HGC is committed to delivering cutting-edge digital offerings to meet demand for customized one-stop IaaS, NaaS and SaaS service models.

Telecom Review recently visited with Ravi Mahalingam, Senior Vice President of International Business, HGC in order to give our readers a update on HGC’s growth. SaaS-Based OTT Platform & Cybersecurity

With the growing dependence on the internet for work, entertainment and socializing, there is an increased chance of being exposed to the risk of cyber threats and attacks, which are estimated to take place every 39 seconds worldwide. HGC’s one-stop SaaS platform, which runs on a pay-as-you-go model, helps OTTs to react and respond quickly with near-instant circuit activation. For example, AI-wise intelligent database is used to analyze overall network utilization and performance in order to propose the best possible solution. OTTs also need a multi-layer anti-DDoS solution to defend against cyber threats such as application attacks or volumetric attacks, to maximize network and business availability.

Edge Computing & Game Acceleration

To satisfy consumers’ appetite for high-quality, low-latency video streaming and responsive apps, more OTT platforms are embracing edge computing technology. Edge computing provides OTTs with instant computing power and intelligence to offload application execution from centralized servers to the edge node for ultra-fast performance response avoiding data needing to travel back to the core application. This allows industries such as gaming or media to use edge computing power to achieve optimum performance, with all data collected through end-user devices. This also enables OTT players to offload their cloud infrastructure and colocation services while increasing the network speeds. 5G’s greater capacity, higher data rates and much lower latency, meanwhile, provides a solid foundation for OTTs to push forward with 4K video and cloud gaming, paving the way for HGC’s Edge Computing, for example, media, content and game accelerator to help OTTs create player-centered platforms and next-generation user experiences.

HGC to be Production-Ready with MEF 3.0 LSO Sonata APIs for Inter-Provider Automation

HGC is on track to be production-ready in Q2 2020 for deploying MEF 3.0 LSO Sonata APIs to automate ordering of MEF 3.0 Carrier Ethernet Access E-Line services.

With this major milestone HGC joins the industry-wide momentum for seamless inter-provider service provision, enabling a further assured level of operational efficiency and serviceability.

Ravi Mahalingam, Senior Vice President of International Business, HGC, said, “The investment in MEF’s LSO Sonata APIs is a key leapfrog for HGC. With continuous industry-wide support, it would enable us to achieve the vision in automation in our business operation, further down the road inclusion of new business models will be available, with improved flexibility, agility. We can pick up the momentum to assist customers to achieve fast business deployment in their digital experience spectrum as a result."

LSO Sonata APIs relate to the interface reference point within the LSO Reference Architecture that supports automated business-to-business interactions between service providers. The full suite of available and planned LSO Sonata APIs deals with serviceability (address validation, site queries, product offering qualification), product inventory, quoting, ordering, trouble ticketing, contracts, and billing.

Implementation of LSO Sonata APIs enables HGC to further enhance its participation in a global federation of automated networks that will support dynamic inter-provider services with frictionless commerce, bringing value to business customers with:

  • Faster and more efficient interconnection between service provider and partners, creating a complementary and frictionless commerce
  • On-demand ordering and augmented service provisioning, which minimizes manual order handling
  • Accelerated service delivery in near-instantaneous cycle times, streamlining business customers’ experience

Jacqueline Teo, Chief Digital Officer, HGC, said, “HGC is a firm believer in standards that drive consistent and repeatable collaboration between carriers. LSO Sonata enables HGC to access markets faster and to integrate our core platforms with other carriers to provide frictionless customer experience. Such seamless integration would enable HGC to achieve our vision of digital customer journeys, improve our productivity and further down the road, make inclusion of new business models possible.”

Ravindran Mahalingam, Senior Vice President of International Business, HGC, said, “The investment in MEF’s LSO Sonata APIs is a key leapfrog for HGC. With continuous industry-wide support, it would enable us to achieve the vision in automation in our business operation, further down the road inclusion of new business models will be available, with improved flexibility, agility. We can pick up the momentum to assist customers to achieve fast business deployment in their digital experience spectrum as a result."

“MEF congratulates HGC on its work to become production-ready with MEF 3.0 LSO Sonata APIs. This accomplishment demonstrates a clear commitment to providing a high-quality customer experience with faster service delivery and improved service agility made possible by automation of inter-provider business interactions. Together with MEF, the pioneering adopters of LSO Sonata APIs are accelerating industry transformation to dynamic, assured, and certified services across a global federation of automated networks.” Nan Chen President of MEF commented.