Joomla Templates and Joomla Extensions by JoomlaVision.Com
Banner

Telecom Review North America


Latest Issue

Telecom Review Summit 2016

Jeff Seal, Managing Partner Telecom Review NA Interviews the CEO of Spirent Technologies

Jeff Seal Interviews Zayo President Mike Strople

Socialize with us

Banner
Banner
Banner
Banner
Banner
Banner
Banner
Banner
Global Mobile Operators Providing a Rich Digital Experience PDF Print E-mail


Global mobile operators provide more than just voice, text and data services to their subscribers. They offer rich digital experiences that engage users and empower them to interact with new services as well as the mobile community. Saudi Arabia, with one of the world’s highest penetration rates of smartphones, is taking the monumental step of mobile digital transformation across the highly influential and connected consumer base.

Telecom Review recently met with Greg Raleigh, CEO and Chairman of Itson Inc. to give the world a better understanding of how the mobile digital experience may be enhanced. Formed by world-leading pioneers in the wireless field to fundamentally change how mobile services are delivered and consumed, ItsOn began leading the Smart Services revolution six years ago.

“There’s a rapidly growing demand for our technology as wireless service providers face increasing end-user expectations, new opportunities and new competition,” said Dr. Greg Raleigh, Founder, CEO and Chairman of ItsOn in a statement. “This new investment round from Delta Partners Capital, Verizon and our other existing investors enables us to more rapidly expand global customer deployments while continuing to develop more innovations and maintain our lead in mobile network digital transformation technology.”

With a new investment round from Delta Partners Capital, Verizon and other existing investors they are able to more rapidly expand global customer deployments while continuing to develop more innovations and maintain our lead in mobile network digital transformation technology

The kinds of services that can be implemented through ItsOn’s platform include application-based paid or sponsored plans — for example monthly data subscriptions to use a specific bundle of social apps; controls and upsells for tethering, roaming and speed boosts — for example giving people who roam to other countries an instant way to add on international data even if they didn’t sort it out before travelling; on-device plan purchasing and management and other self-service offerings; and parental controls.

STC and their disruptive Jawwy brand are a leading example of innovation both in wireless as well as technology. Jawwy connects users to compelling new digital services, contextual offers and to their social networks.

To ensure that this transformational initiative is deep-rooted and sustainable, STC has set up a dedicated digital business unit to design, develop and operate Jawwy. The new team's mandate is to innovate by reimagining solutions for the current issues and evolving needs of a new generation.

"ItsOn's transformational technology is a leap forward for mobile service delivery in Saudi Arabia, allowing us to create a truly breakthrough digital mobile brand," said Subhra Das, CEO of Jawwy from STC.

ItsOn and Saudi Telecommunications Company (STC), which serves more than 100 million customers, launched a new digital mobile brand, Jawwy from STC.  Jawwy from STC is designed to meet the increasing demands of mobile customers in Saudi Arabia. In this partnership, STC will use ItsOn’s cloud-based platform to build and launch the disruptive new carrier brand as part of its broader digital transformation.

“We needed to develop a new offering for digitally-savvy young people,” said Dr. Khaled Biyari, CEO of STC Group. “The millennials of today’s Saudi Arabia exemplify the ongoing shift in consumer behavior and expectations. They live in an always-on, real-time world and they expect companies to cater to them in the same way. Jawwy is a significant part of STC’s current digital transformation and we believe this initiative will set the pace for the telecom sector in KSA and beyond.”

Saudi Arabia has one of the world’s highest penetration rates of smartphones, social media and online platforms, and Saudis under the age of 30 comprise around 65 percent of the population. This has led STC to adopt new approaches to better meet the evolving needs of young, digitally savvy customers, including the launch of Jawwy from STC. This launch will deliver new, innovative capabilities and services to this customer segment, including:

  • Rapid service activation leveraging existing social network credentials
  • Personalized plan creation and management
  • Real-time transparency of plans and usage consumption
  • Contextual and personalized mobile commerce bundles and offers
  • New service sharing capabilities across devices, accounts or family members
  • e-Commerce with delivery and pick-up options
  • Online, social and peer-to-peer customer support

Unlike other operators, customers do not need to purchase a new device to enjoy the benefits of the Jawwy service. These new digital experiences are made accessible to all consumers by simply purchasing a Jawwy SIM card and downloading the Jawwy application – all powered by the ItsOn platform. This first-of-its-kind app will be available in both iOS and Android versions.

To ensure that this transformational initiative is deep-rooted and sustainable, STC has set up a dedicated digital business unit to design, develop and operate Jawwy. The new team’s mandate is to innovate by reimagining solutions for the current issues and evolving needs of a new generation.

“ItsOn’s transformational technology is a leap forward for mobile service delivery in Saudi Arabia, allowing us to create a truly breakthrough digital mobile brand,” said Subhra Das. “Consumers across the world increasingly demand a better mobile experience with more control, transparency and personalization of their plans, which wouldn’t normally be possible due to the limitations of legacy systems. ItsOn will help us deliver the most enjoyable mobile digital experience to our users.”

Jawwy provides unique digital experiences throughout the customer lifecycle. The experience, powered by the ItsOn platform, is made accessible to all consumers by simply purchasing a Jawwy SIM card and downloading the Jawwy application. This first-of-its-kind app works across all Android and iOS devices, to ensure users can access Jawwy services on their device of choice.

As operators seek new opportunities to grow their business beyond traditional voice, text and data services, ItsOn enables them to deliver new digital capabilities, services and bundles to consumers through an amazing and appealing real time end-user experience. The platform automates key operator business and operational support functions – such as billing, charging, rating, policy, activation, marketing and on-device purchases – to deliver a superior digital consumer experience.

ItsOn can rapidly integrate with mobile operators, enable them to launch a variety of new digital services, and provide a seamless, digital consumer experience.

“Jawwy from STC is a visionary brand that believes in offering its customers simplicity, transparency and trust. The digital experiences it will deliver to its customers directly align with this intent,” said Greg Raleigh, CEO and founder of ItsOn. “We designed our platform and our company for just this type of partnership – to seamlessly integrate with operators, so they can quickly become a digital service provider, engage better with users and increase customer loyalty. STC and Jawwy deserve great recognition for implementing this innovative, customer-centric digital service delivery infrastructure and brand.”