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AT&T Dumps Yahoo PDF Print E-mail
Sunday, 08 May 2016 05:20


Yahoo's struggling Internet business took a hit with the loss of a long-time contract to manage the Internet portal and search for US telecommunication giant AT&T. The loss to Yahoo is expected to be 100 million US dollars annually. This comes at a very bad tme for embattled CEO Marissa Mayer who is fighting for her life at Yahoo.

Yahoo and AT&T confirmed that AT&T it is switching to Synacor to manage its att.net portal and applications including search, ending a business tie it had with Yahoo for 15 years. In partnership with AT&T, Synacor will:

  • Develop and manage innovative desktop and mobile portal services designed to drive user engagement
  • Populate these experiences with rich content sourced from popular brands
  • Monetize these experiences through search and advertising

“We are honored to have been selected from among the contenders AT&T considered in their evaluation process,” said Synacor CEO Himesh Bhise. “We are thrilled that AT&T will be using our managed portal services, mobile apps, and advertising solutions in this important initiative to deepen engagement with their customers. We already are developing initial products for deployment in 2016, and have started working on a next-gen product for 2017.”

"While this transition will occur over one to two years, it is another step as we integrate the entertainment and services our customers want," AT&T said in an email response to an AFP inquiry.

"This deal does not impact email addresses. The deal pertains to other web functions."

Synacor, which is based in New York state, said in a release that it expected the contract to bring in $100 million in revenue annually after it was fully implemented in 2017.

"We are thrilled that AT&T will be using our managed portal services, mobile apps, and advertising solutions in this important initiative to deepen engagement with their customers," Synacor chief executive Himesh Bhise said in the release.

The loss of AT&T business was likely unwelcomed news at Yahoo, which is in the process of trying to sell the company as part of a spin-off of lucrative holdings in Chinese Internet giant Alibaba.

Yahoo reported a loss in the first quarter of this year as the struggling Internet pioneer continued to court potential buyers and examine other strategic options.

The company reported a net loss of $99 million in the first quarter, compared with a $21 million profit a year earlier. Revenues slumped to $1.09 billion compared to $1.23 billion in same period a year earlier.

AT&T rival Verizon has emerged as a leading contender to take over Yahoo as other big names reportedly drop out, according to US financial media. Although Yahoo is one of the best-known names on the Internet, used by around a billion people, it has fallen behind Google in web searches and been steadily losing ground in online advertising.

In February, Yahoo said it was cutting 15 percent of its workforce and narrowing its focus as it explored "strategic alternatives."

Yahoo chief executive Marissa Mayer has simultaneously been working to revive growth and made priorities of what she refers to as "Mavens" -- mobile, video, native advertising and social media.

Mayer left Google to take the Yahoo helm in 2012.

Yahoo averted a proxy battle for control of the company with a compromise last week that adds four new board members, including a hedge fund chief who has been critical of management.


Last Updated on Sunday, 08 May 2016 05:35